[This was cross-posted in slightly different form at wallyconger.com]

Copywriting wizard Ben Settle said something so brilliant on his podcast this past weekend that I just had to share it.

He said it’s better to read 10 great books 10 times than read 100 great books one time.

I’m reminded of a success seminar I attended a few years ago. One of the speakers urged all of us to read and re-read Dale Carnegie’s How to Win Friends and Influence People cover to cover, once a month. For a year.

No kidding.

Every damn month, for a full year.

He said we’d find new ideas in it with every reading.

He said it would change our lives.

So I tried it. I read that book 12 times in a single year.

My copy was 275 pages long, so I only had to read 10 pages a day. The first two days were always a snap — title page, copyright page, table of contents, a few blank pages.

I’d start reading on the first day of each month and finish on the twenty-eighth. And I got a two- or three-day break every month, except in February.

In 12 months, Carnegie’s lessons were drilled into me. I noticed changes in the way I reacted to people. And in the way they reacted to me.

So I decided to perform the same daily reading exercise with Napoleon Hill’s Think and Grow Rich — for a full year.

Then I did the same with The Richest Man in Babylon, by George S. Clason.

The fourth year, I doubled up and read Carnegie again, paired with The Magic of Thinking Big, by David Schwartz.

Ben Settle’s right.

There’s genuine value in reading and re-reading a great business success book. You’ll be able to suck out every ounce of insight and wisdom it offers.

Imagine applying this exercise to books listed by Jeffrey Tucker in his 25 Life-Changing Classics.

Why read and forget 100 books?

Focus on 10 or 12 really good ones. Study them. Let ‘em fill your mind. Let ‘em fill your life.